The Agency

 
5a. What are you taking on ?
  • 2-5 Year Agreement with renewal options
  • Agent/Franchise Manual; including supply of business profile, valuation models and various checklists
  • Training on LINK Products, securing listings, securing sales, upselling and maintaing customer relationship
  • Initial Direct Mail campaign in agent's/franchisee's name to all suitable businesses in the territory
  • Regular faxing, events, exhibitions, and advertising on industry web sites
  • All the advertising and marketing costs to obtain new listings
  • Full Stationary pack & Corporate Brochures
  • Additional mentoring and field support as required

LINK agents can count on the support and benefits of belonging to one of the biggest Directory publishers in Ireland, as well as the fastest growing in the world. The LINK branding opens doors for every agent, offering each the opportunity to prove their own well practices skills under the LINK branding. The strength of the brand contributes to each agent’s success rates and helps agents achieve their targets quickly and effectively, in a relatively short period of ime.
Image and Branding

A great guarantee of success is to be a part of a consolidated network with combined years of experience. LINK enjoys some of the highest levels of prestige in the local market. In terms of exposure the LINK logo is the most highly recognised of any in the local directory sector. The LINK branding gives every associate an identity which lends credibility and confidence to their service.

  • National advertising campaigns
  • Consistent Radio and Television advertising campaigns
  • On-line marketing accross the internet
  • Regular Advertising in Business Newspapers
  • Partnerships with Business Magazines

Contributions from LINK agencies to facilitate business
LINK agents have access to the customers lists of every business in their area, and will have tangeable business generation, leads and referrals from all agents at the local and national level.

Technology Advantages
LINK offers complete software support to all agents regarding the listing of business in the LINK Directorirs or on the LINK website. Software support for the management of customers and businesses via the website allows our agents to maintain the needs of their customers, as well as updating all activities on the central listings database

Training
Training is extensive and ongoing. It begins with an initial three-month period, including comprehensive one to one training and coaching and thorough assistance during the franchisee set-up and opening. There are also ongoing monthly training sessions at for franchisees and employees. There are many other tools available to franchisees including detailed monthly reports, newsletters, intranet, annual meetings, a resource library, a toll-free support line, a trade show booth, and professional marketing materials.

When you invest in the LINK franchise, you’re getting far more than just a system. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and marketing, providing access to excellent marketing information and support, as well as access to our expert legal and accountancy support teams.

Corporate Assistance & Training:
We provide you and your team with an extensive operations/training manual and additional, easy-to-use multi-media training support and materials. These contain detailed and comprehensive information on the set up phase and day-to-day operation of your franchise. Corporate office personnel at the LINK support office are readily available to provide specific information as needed or answer any questions about your day-to-day operations. In addition, an area representative can visit you to review your progress and provide comprehensive on-going training and operations assistance.

National & Regional Marketing & Advertising:
As a ageny/franchise owner, you will also be participating in and benefit from our professional regional and national advertising and promotion program. This is designed and implemented by our expert corporate marketing and advertising team. They are able to custom create an extensive array of multi-media advertising and promotional materials.

Agent/Franchise Owner Package:
Additionally, each agency/franchise owner receives our exclusive Agency/Franchise Owner package. In this package is an assortment of detailed information, documentation and other marketing resources to get your location up and operational in the shortest time frame possible. It also includes further resources to assist in your grand opening and day-to-day operations.

Our Exceptional Brand & Product:
Both our brand and our product have a strong and respected reputation with sellers with a growing and expanding base of repeat core customers.