| 5a. What are you taking on ? |
- 2-5 Year Agreement with renewal options
- Agent/Franchise Manual; including supply of business profile,
valuation models and various checklists
- Training on LINK Products, securing listings, securing sales,
upselling and maintaing customer relationship
- Initial Direct Mail campaign in agent's/franchisee's name to
all suitable businesses in the territory
- Regular faxing, events, exhibitions, and advertising on industry
web sites
- All the advertising and marketing costs to obtain new listings
- Full Stationary pack & Corporate Brochures
- Additional mentoring and field support as required
LINK agents can count on the support and benefits of belonging
to one of the biggest Directory publishers in Ireland, as well as
the fastest growing in the world. The LINK branding opens doors
for every agent, offering each the opportunity to prove their own
well practices skills under the LINK branding. The strength of the
brand contributes to each agent’s success rates and helps
agents achieve their targets quickly and effectively, in a relatively
short period of ime.
Image and Branding
A great guarantee of success is to be a part of a consolidated
network with combined years of experience. LINK enjoys some of the
highest levels of prestige in the local market. In terms of exposure
the LINK logo is the most highly recognised of any in the local
directory sector. The LINK branding gives every associate an identity
which lends credibility and confidence to their service.
- National advertising campaigns
- Consistent Radio and Television advertising campaigns
- On-line marketing accross the internet
- Regular Advertising in Business Newspapers
- Partnerships with Business Magazines
Contributions from LINK agencies to facilitate business
LINK agents have access to the customers lists of every
business in their area, and will have tangeable business generation,
leads and referrals from all agents at the local and national level.
Technology Advantages
LINK offers complete software support to all agents regarding
the listing of business in the LINK Directorirs or on the LINK website.
Software support for the management of customers and businesses
via the website allows our agents to maintain the needs of their
customers, as well as updating all activities on the central listings
database
Training
Training is extensive and ongoing. It begins with an initial
three-month period, including comprehensive one to one training
and coaching and thorough assistance during the franchisee set-up
and opening. There are also ongoing monthly training sessions at
for franchisees and employees. There are many other tools available
to franchisees including detailed monthly reports, newsletters,
intranet, annual meetings, a resource library, a toll-free support
line, a trade show booth, and professional marketing materials.
When you invest in the LINK franchise, you’re getting far
more than just a system. We can provide you and your new business
with a full range of support services to help you get your business
up and running and on the road to success quicker and easier than
ever before. From assistance with the primary planning stages and
marketing, providing access to excellent marketing information and
support, as well as access to our expert legal and accountancy support
teams.
Corporate Assistance & Training:
We provide you and your team with an extensive operations/training
manual and additional, easy-to-use multi-media training support
and materials. These contain detailed and comprehensive information
on the set up phase and day-to-day operation of your franchise.
Corporate office personnel at the LINK support office are readily
available to provide specific information as needed or answer any
questions about your day-to-day operations. In addition, an area
representative can visit you to review your progress and provide
comprehensive on-going training and operations assistance.
National & Regional Marketing & Advertising:
As a ageny/franchise owner, you will also be participating
in and benefit from our professional regional and national advertising
and promotion program. This is designed and implemented by our expert
corporate marketing and advertising team. They are able to custom
create an extensive array of multi-media advertising and promotional
materials.
Agent/Franchise Owner Package:
Additionally, each agency/franchise owner receives our
exclusive Agency/Franchise Owner package. In this package is an
assortment of detailed information, documentation and other marketing
resources to get your location up and operational in the shortest
time frame possible. It also includes further resources to assist
in your grand opening and day-to-day operations.
Our Exceptional Brand & Product:
Both our brand and our product have a strong and respected
reputation with sellers with a growing and expanding base of repeat
core customers.
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