The Market

 
3c. Who are my customers?

Customer are the proprietors of local businesses throughout Ireland.

National Purchases (thus use a National Directory)
>€/£1000 eg Cars, Insurance, Furniture, Luxury Goods, Expensive or special occasion clothes.

Regional Purchases (thus use a Regional Directory)
>€/£500 eg Construction, Windows, Cars, Insurance, Finance, Luxury Goods etc

Local Purchases (thus use a Local Directory)<€/£500
- Service is physically provided only in the local area – Up to ~10 miles
- Do not wish to trawl through all in NI eg 30 pages of Hairdressers
- You may need to ring occasionally to

(a) make appointment or
(b) to arrange visit
(c) to check stock/availability
(d) check prices

Examples - Tradesmen, Plumber, Electrician, Gardner, Estate Agents, Travel agents, Taxis companies, Take out Fish & Chip, Chinese, Pizza, Restaurant, Hairdresser, Garages, Solicitor, public services - police, hospital, clinic, council etc., window cleaner, painter, mechanic, tyres, exhausts, Music shops, Politicians, Councillors, Sandwich shops