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| 3c. Who are my customers? |
Customer are the proprietors of local businesses throughout Ireland.
National Purchases (thus use a National Directory)
>€/£1000 eg Cars, Insurance, Furniture, Luxury Goods,
Expensive or special occasion clothes.
Regional Purchases (thus use a Regional Directory)
>€/£500 eg Construction, Windows, Cars, Insurance,
Finance, Luxury Goods etc
Local Purchases (thus use a Local Directory)<€/£500
- Service is physically provided only in the local area –
Up to ~10 miles
- Do not wish to trawl through all in NI eg 30 pages of Hairdressers
- You may need to ring occasionally to
(a) make appointment or
(b) to arrange visit
(c) to check stock/availability
(d) check prices
Examples - Tradesmen, Plumber, Electrician, Gardner, Estate Agents,
Travel agents, Taxis companies, Take out Fish & Chip, Chinese,
Pizza, Restaurant, Hairdresser, Garages, Solicitor, public services
- police, hospital, clinic, council etc., window cleaner, painter,
mechanic, tyres, exhausts, Music shops, Politicians, Councillors,
Sandwich shops
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